There’s a world of opportunity to rethink and redesign the way we make stuff. Circular Economy is about transforming the way goods are produced and used: from linear to circular. The goal is that the goods do not end in the trash bin but find their way back to the economy or nature thanks to creativity and innovation. This concept enables a sufficient lifestyle with durable and repairable objects and services.


It is crucial to understand that the global resources are not endless/limitless. The circular economy is aiming to transform how we use and value these resources. Its goal is to keep the products and materials in use as long as possible and to recover raw materials after the lifetime of products for their next use.

Key R’s of Circular Economy

1. Re-think → Rethink your consumption and evaluate if you really need that new thing. Refuse to consume what you don’t need. Sharing economy shows that ownership of product is not essential and rethinking the business model is vital (e.g. Sharely)

2. Reduce → Reduce your consumption of energy and materials, make sure that you are purchasing products that have a long life-spans. Invest in products, with ethically sourced materials, that will last you longer.(e.g. Faircustomer)

3. Re-use → Sell the products you no longer use to others and consider purchasing second-hand instead of brand new. Be creative and come up with new uses for products (e.g. old bottles can be used flower vases) (e.g. Foifi)

4. Repair → Try to fix your broken products instead of throwing them away and buying new ones. You can repair them yourself if you know how or you can support your local “repair businesses” (e.g. Dynamo Werkstatt)

5. Refurbish → meaning that you should preserve and extend what’s already made, upcycle old products by giving them new life, remake old pieces of clothing by sewing and transform them into currently fashionable models. Simply use waste as a resource.

6. Recover → embedded energy from non-recyclable waste material where possible. Non-recyclable waste can be at least converted into energy through waste-to-energy processes such as combustion and gasification.

7. Re-cycle → this one you know pretty well already, separate and recycle!

*********** If you want to have a look on the key circular economy principles and business models have a look here **********



… circular economy requires more communication and collaboration throughout the whole value chain, from designers, innovators to packaging manufacturers, producers and logistic firms, to make it really work.


Knowing what are the essential elements of circular economy and learning how you can play a role in this transition from linear to circular economy, we challenge you into picking at least one of the activities and starting to change something in your daily routine.

Let us know what you have picked by tagging us on social media!